XRP takes over New York’s metro system ahead of the Swell conference

- **XRP takes over New York’s rail system:** Train cars and station spaces are decked out with prominent XRP branding.
- **Campaign ahead of Swell:** The campaign is rolling out just before Ripple’s Swell conference, which is expected to attract plenty of attention.
- **Large-scale marketing campaign:** The goal is to raise awareness and enhance the image of the cryptocurrency associated with Ripple.

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$xrp

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Source: U.Today