XRP ads have appeared in the New York subway, with prominent branding inside train cars and stations. U.Today noted that the campaign is timed close to the widely followed Swell conference.

The report only states where the ads appeared and provides some related context; it gives no information about the campaign’s scale, duration, or advertiser. For readers who hold or follow XRP, this is an offline exposure effort, but it provides no information about the price.

There is currently no verifiable information on whether any related activities will take place during the conference.