Panshi suspected of contract fraud; asset-heavy strategy sends billion-yuan unicorn crashing from grace

Hangzhou’s “internet pioneer,” Panshi, is under investigation on suspicion of contract fraud, and its founder, Tian Ning, has been placed under criminal coercive measures. Its asset-heavy strategy and inability to tell a compelling story have brought the billion-yuan unicorn crashing from grace. Entrepreneurs should pursue their ambitions with caution and keep their structure, metrics, and key positions under control.