I treat trending topics as casual conversation.
Right now, it’s “Man United suffer a crushing 1–4 defeat to Como,” and $CHZ falls under the “Football” category.
Personally, I usually stay away from trading based on trending news. I just watch for the buzz.
My approach is to sit tight for now and take another look in a few days.
I’ll take a look first—no rush. If I don’t understand something, I stay away from it.

Just my personal opinion, not investment advice.