A KeyBanc survey shows that demand for the iPhone 18 is only slightly higher than last year; fewer buyers expect to upgrade their device soon. KeyBanc maintains its “Underweight” rating on Apple (AAPL); the stock is trading at elevated forward multiples.
Apple (AAPL) will hold an event in Los Angeles on October 28; traders point to reports of the first 14/16-inch MacBook Pros with touchscreens, OLED displays, M5 Pro/Max chips, and a Dynamic Island interface, a more affordable MacBook Pro with an M6 chip, and retail sales starting November 6.
Apple (AAPL) began taking preorders for the iPhone Duo on October 23; the average projected delivery time worldwide was 82 days as of October 19. The product was unavailable in stores at launch, and production was reportedly increased to around 10 million devices.
A jury ordered Apple Inc. (AAPL) to pay $5.7 billion in a patent dispute over haptic feedback in iPhones and watches. Apple will appeal the decision; the plaintiff is seeking additional damages and interest following the verdict.
Apple (AAPL) futures fell in premarket trading after reports of weakening demand for the iPhone 18 Pro/Pro Max in China: shorter delivery times, discounts, and reports of reduced orders intensified selling pressure among traders.
Apple (AAPL) cut component orders by 10%–15%, including orders for 2-nanometer chips; suppliers reported that assembly orders had been reduced by around 2 million devices and warned of further cuts if demand remains weak.
In mid-October, Apple’s (AAPL) market capitalization briefly topped $5 trillion amid optimism about iPhone demand and its AI strategy; analysts are divided on whether its results and growth justify that valuation.
Survey: Higher iPhone prices and fewer carrier promotions could limit unit sales, while buyers favor Apple’s (AAPL) more expensive models, potentially raising the average selling price, though no forecasts were provided.
Bank of America maintains its Buy rating on Apple (AAPL). Dealer checks show that, as of October 19, the average iPhone delivery delay worldwide was about 82 days, signaling sustained demand for the product lineup.