The digital gold market has tripled since the start of 2025, reaching as much as $55 billion. According to NS3.AI, the World Gold Council's investor survey estimated global holdings at around 370 tonnes, equivalent to about 8% of global gold ETF holdings. Under its base-case scenario, the council expects the market to grow by about 27% annually, reaching as much as $170 billion by 2031. Younger investors are entering the market as the industry promotes more easily traded forms of physical gold. World Gold Council chief executive David Tait said demand cannot expand without the right infrastructure.