A post seen at 19:46: ENS DAO launches an on-chain vote on the proposal to activate ENSv2 on mainnet.
There may be a brief surge of interest today; think through your exit strategy before chasing it.
$ENS is currently at 5.46 (24h -0.73%). There have been quite a few similar news items over the past few days; reading them together may give you a better picture.