World announced on Sunday that Zoom, Bain Capital and VanEck Funds are adopting its human-verification technology to help exclude malicious bots. According to NS3.AI, World ID will show a blue badge beside verified participants on Zoom calls, and companies can reserve verification for sensitive calls. The system uses iris scans and encrypted identity records rather than a central database of individuals. The technology is controversial, while advocates say it protects security and privacy.