The clock stopped at 1 hour, 59 minutes, and 30 seconds.
A Kenyan who started out as a pacer brought the human official race record under two hours for the first time at the London Marathon in April. He beat that psychological barrier by 30 seconds.
Sebastian Sawe, who was a farmer before becoming a professional runner, began formal training at 20 and did not start competing internationally until he was 27. At the 2022 Seville Half Marathon, he was there as a pacer, tasked with setting the pace to bring others to the finish line, but ended up winning the race himself and breaking the event record. The 2024 Valencia Marathon was his first full marathon, and he won it right away, less than two years after breaking two hours. During a period of injury rehabilitation, he even applied to become a police officer and failed. In his own words, he used to be an ordinary runner too, and only got to where he is today through day-after-day training.
He has been in Beijing these past two days. At a runner meet-up organized by Adidas, he was invited to share a message for the Beijing Marathon, and he visited Peking University and also chatted with Chinese runners in front of the Prayer Hall of the Temple of Heaven. He told runners that he had experienced injuries and setbacks in training, and that during the long recovery period he had thought about giving up, but he believed that as long as you stay patient and keep building, you should not give up easily. This morning, he will be on site at the Beijing Marathon. For his trip to China, the brand lit up billboards at Olympic Forest Park, Sanlitun, and Wangfujing, and also launched a Cultivator Program, selecting Chinese runners to stay for a period at his training base in Kenya.
My view is that those 30 seconds themselves are not worth much; what is valuable is the title of being the first in human history. It cannot be replicated, which is why the brand is willing to light up half of Beijing with billboards for it. The old formula: sign the fastest person in the world, and stitch the story of breaking limits into running shoes to sell them.
Pacing work is paid per race, while the champion takes the biggest share. What sports IP tokenization wants to change is this kind of split. Fan tokens slice fans’ participation rights in a club into shares; one ticket, one vote. It sounds more democratic than a season pass. Betting markets are even more direct: every game’s score can be put on the board, and a human sub-two-hour breakthrough is the kind of market that can stay open for a long time. The hype goes to the brand, the stakes go to the platform, and the early runners get crumbs. Has the distribution changed? I don’t think so.
There are two things I’m not sure about. The contract amount for Adidas’s China trip has not been made public, and I couldn’t find it. As for today’s Beijing Marathon results, they still haven’t come out yet.
$CHZ $BTC $ETH
#北京马拉松 #马拉松 #萨维 #sub-two
A Kenyan who started out as a pacer brought the human official race record under two hours for the first time at the London Marathon in April. He beat that psychological barrier by 30 seconds.
Sebastian Sawe, who was a farmer before becoming a professional runner, began formal training at 20 and did not start competing internationally until he was 27. At the 2022 Seville Half Marathon, he was there as a pacer, tasked with setting the pace to bring others to the finish line, but ended up winning the race himself and breaking the event record. The 2024 Valencia Marathon was his first full marathon, and he won it right away, less than two years after breaking two hours. During a period of injury rehabilitation, he even applied to become a police officer and failed. In his own words, he used to be an ordinary runner too, and only got to where he is today through day-after-day training.
He has been in Beijing these past two days. At a runner meet-up organized by Adidas, he was invited to share a message for the Beijing Marathon, and he visited Peking University and also chatted with Chinese runners in front of the Prayer Hall of the Temple of Heaven. He told runners that he had experienced injuries and setbacks in training, and that during the long recovery period he had thought about giving up, but he believed that as long as you stay patient and keep building, you should not give up easily. This morning, he will be on site at the Beijing Marathon. For his trip to China, the brand lit up billboards at Olympic Forest Park, Sanlitun, and Wangfujing, and also launched a Cultivator Program, selecting Chinese runners to stay for a period at his training base in Kenya.
My view is that those 30 seconds themselves are not worth much; what is valuable is the title of being the first in human history. It cannot be replicated, which is why the brand is willing to light up half of Beijing with billboards for it. The old formula: sign the fastest person in the world, and stitch the story of breaking limits into running shoes to sell them.
Pacing work is paid per race, while the champion takes the biggest share. What sports IP tokenization wants to change is this kind of split. Fan tokens slice fans’ participation rights in a club into shares; one ticket, one vote. It sounds more democratic than a season pass. Betting markets are even more direct: every game’s score can be put on the board, and a human sub-two-hour breakthrough is the kind of market that can stay open for a long time. The hype goes to the brand, the stakes go to the platform, and the early runners get crumbs. Has the distribution changed? I don’t think so.
There are two things I’m not sure about. The contract amount for Adidas’s China trip has not been made public, and I couldn’t find it. As for today’s Beijing Marathon results, they still haven’t come out yet.
$CHZ $BTC $ETH
#北京马拉松 #马拉松 #萨维 #sub-two