Think Singles’ Day is November 11? The best deals this year might not be on the 11th at all.

Here’s the timeline, ready to copy:

1. JD.com: The first round of in-stock products goes on sale at 8 p.m. on October 12. No deposit needed—just buy directly.
2. Taobao and Tmall: Presales start at 8 p.m. on October 15. Pay the balance and in-stock items go on sale at 8 p.m. on October 20.
3. The opening-day deals kick off at 8 p.m. on October 20, followed by the big electronics sale at 8 p.m. on October 30, when major coupons are released.
4. The final shopping frenzy starts at 8 p.m. on November 10—ideal for one last price check and a chance to snap up a bargain.

Here’s what I’ve noticed: The people who actually score the best deals each year aren’t the ones waiting up until midnight on the 11th. They’re the ones who’ve claimed all their coupons in advance, activated their national subsidy eligibility, and set an alarm to pay the balance. Things are simpler this year: JD.com is focusing on direct delivery of in-stock items, with no waiting to pay the balance, while Tmall’s first big price drop comes when you pay the balance on October 20.

If you’re planning to replace big-ticket items like a phone or home appliances, remember two nights: October 20 and October 30. National subsidy quotas are available on a first-come, first-served basis, and supplies will get tighter as time goes on. Don’t wait until the 11th—by then, popular items will probably be sold out and the subsidies used up.

What’s sitting in your Singles’ Day shopping cart this year? Show us in the comments—I want to see who the secret shopping addict is 🛒

Source: Publicly announced dates compiled from Sina Finance (10/09) and ifeng.com (10/16). For reference only.