Andrew Benin, CEO of Graza, said the brand’s appeal stems from olive oil quality and a squeezable bottle that helped make the product approachable and popular, according to Bloomberg. He said bottles identify the oil’s origin, varietal, harvest season, bottling date and best-by date. Graza aims to maintain a consistent peppery, flavor-forward profile despite agricultural variability. Benin spoke with Romaine Bostick on “The Close.”