On Wednesday at The State of B2B GTM Summit, @bpw_Civic used his five minutes to deliver a thought-provoking message, and you can find his complete argument in the thread below. He pointed out that while every piece of software in a sales and marketing stack functions as a reliable source of truth, taking action usually comes down to one individual relying on intuition. His proposed solution is to maintain your current systems of record, but to improve the process by adding a dedicated system of action right over them.