Musk is up to his antics again: X is introducing “reasonable aesthetic standards” for ad reviews, rejecting anything ugly, loud, or boastful. In other words, if you want to advertise on X, you’ll have to pass Musk’s personal taste test first. Advertisers are probably scrambling to redo their creatives overnight. We’re still waiting for the macro picture to play out, but the micro is already being regulated.

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