The simplest way for ordinary people to invest in crypto is simply to hold Bitcoin. Trust in time, trust in Bitcoin. If you want to take things a step further, you can use futures contracts—using funds and leverage on the exchange to effectively increase the amount of Bitcoin you hold. This involves greater risk and isn’t suitable for everyone. The simplest approach is still just to hold spot Bitcoin. Especially when the market is being battered like it is today, the difference between holding Bitcoin, altcoins, or other assets becomes clear.