📉 Netflix cuts 1,000 employees: what's happening to the streaming giant?

Netflix plans to lay off around 1,000 employees worldwide — approximately 6% of its workforce. This will be the company's biggest round of layoffs since 2022.

The company's co-CEOs, Greg Peters and Ted Sarandos, explained that the decision was necessary to allocate resources more efficiently and focus investments on key areas of the business.

📊 Netflix is facing slowing growth and increased competition from YouTube and TikTok for viewers' attention.

📉 According to analytics firm Antenna, subscriber churn in the US remains slightly above 2%.

📈 At the same time, Netflix's leadership expects to meet its annual financial forecast. So the layoffs don't necessarily indicate a financial crisis — they may be part of a reassessment of business priorities.

The market evaluates not only the company's current profits, but also its ability to sustain audience growth, increase revenue, and compete for users' attention.

Cost-cutting may support profitability, but the long-term outcome will depend on whether Netflix can continue to attract viewers and develop new sources of revenue.

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