After writing for nearly 10 years, Jieni has also had times when he opened his computer and didn’t feel like writing a single word. After all, inspiration can run out.
Here are a few things I do:
1. Change the format, not the topic. If you’re tired of writing opinion pieces, do a livestream, write a tutorial, or hold a debate. You can cover the same market trends in a different format and make things feel fresh again.
2. Find topics in the comments. The questions readers ask most often can become the subject of your next post. For example, if a newcomer asks, “How do I participate in a third-party Pre-Access event through Binance Wallet?”—that’s a tutorial right there.
3. Write about your own real experiences. You can finish writing about market trends, but you can never run out of your own experiences. How long you’ve been dollar-cost averaging, what pitfalls you’ve encountered, and what events you’ve attended—all of these are your most genuine experiences.
4. Look for inspiration in Square. Many token pages now have Square discussions, and you can also see rankings of trending tokens. Browse what people are talking about and arguing over, and you’ll have plenty of topic ideas. Jieni checks it often; retail investor sentiment is a pretty useful indicator in itself.
5. Check your own data. Open the Data Center in Creator Center and pull up your top-performing posts from the past 30 days. Look at the topics and writing styles, then explore that direction in more depth in your next post.
6. Create a series. Break topics that are too big for one post into several installments—for example, “Smart Contracts for Beginners: 5 Lessons.” Readers will keep coming back, and you won’t have to come up with a topic from scratch every day.
4. Let AI handle the grunt work. Jieni now uses an AI assistant to look up information, verify data, and organize materials, freeing up time to develop my own ideas. But be sure to polish or rewrite everything in your own words. Readers can tell at a glance when a post has been written entirely by AI.
Jieni has a small AI team now: one helper finds materials, another verifies data, and another helps me draft. But I still review every post before it goes out. If the tone or judgment is off, I rewrite it myself. AI can free you from the grunt work, but the opinions still need to be your own.
5. Give yourself permission to post less. Two good posts a day are better than ten bad ones. Quality is what really keeps you from losing followers.
How do you keep your longtime fans? First, show up regularly—don’t disappear for a whole month. Second, occasionally throw in an inside joke only longtime fans will get; it makes them feel seen. Third, own your mistakes. There’s no need to make excuses. What longtime fans care about most is whether you’re genuine and trustworthy.
It’s normal to get tired of writing. Taking a day or two off is fine—just don’t stop posting altogether.
【Quick Reference】Where to Find Topics
1. Square discussions on token pages: see what people are arguing about
2. Token popularity: the ranking of trending tokens in Square (the metrics shown on the page are authoritative)
3. Hashtags: discussions under trending #topics
4. Square Assistant: notifications about events, feature updates, and creator tasks
5. Comments: the questions readers ask most often
6. Data Center: what kinds of posts got the most views in the past 30 days?
7. A note on timing: Content Mining only counts trades made within 7 days of a post going live. So instead of posting ten times in one day, it’s better to post a few times consistently each day.
Where are you getting stuck? 🥹