People often ask me, Jieni, how I land so many partnerships. Honestly, most project teams and exchanges reach out to me first.

When they look for someone to work with, they really only consider three things:

1. Who are your readers? It’s not about having the most followers; it’s about whether they’re a good fit for the product. You’ve always written about contract trading, so your followers are mostly traders. Naturally, projects offering futures trading or trading tools will reach out to you.

2. Can people trust what you write? Project teams worry most about partnering with creators who get the numbers wrong or make exaggerated claims, which could hurt the brand if something goes wrong. The fact that you verify data and speak with care is the best introduction you could give yourself.

3. Do you have something of your own to bring to it? When everyone else is just repeating the campaign rules, you could share your own experience—for example, if you’ve used Binance’s recurring buy feature for over a year, like Jieni-jun has, you can talk about it from personal experience. Project teams love this kind of post.

First, understand where the money on Square comes from. Know your options before discussing partnerships:

1. Platform incentives: Content mining and livestream tips are automatically calculated according to the rules. They’re easy to access, but the amount depends on market conditions and your readership.

2. Creator tasks (CreatorPad): Project teams provide a reward pool. Post content with the required tags and @ mentions, complete related tasks, and earn points to rank for rewards. If you’re caught inflating numbers or engaging in mutual engagement, you’ll be disqualified.

3. Sponsored collaborations: Project teams may reach out directly for articles, livestreams, or AMAs. These opportunities come from the reputation you’ve built over time. Keep in mind that you can’t promote other trading platforms’ products, campaigns, or referral commissions on Square—even if you label the post as sponsored.

Things you can prepare yourself:

1. Make it clear in your profile bio what you specialize in, and add a public social media account so people can contact you. Don’t include instant messaging details like Telegram or WhatsApp—those aren’t allowed on Square.

2. Take the initiative to participate in CreatorPad tasks. They’re one of the most direct ways to connect with project teams, and there are plenty of rewards to earn. Read the rules for each campaign before joining. Old drafts, duplicate content, and content with a high proportion of AI-generated writing may not qualify.

3. Write an honest review of a product you’ve actually used. If it’s well done, project teams may reach out to you themselves.

4. Prepare a one-page profile: follower counts across platforms, your average views, past partnerships, how many livestreams you’ve done, and the kind of people who follow you. If a project team asks, you can send it right away—it looks much more professional than explaining everything one message at a time in DMs.

5. Take part in official events. Jieni-jun has participated in Binance Square programs such as livestream debate competitions and classes for beginners. The more visible you are, the more likely project teams and platform staff are to get to know you.

Once you’ve agreed to a partnership, remember two things: First, clearly label it as an ad or sponsored partnership—failing to disclose it is a violation. Second, explain the key risks and participation requirements related to the campaign. Don’t make it sound like a guaranteed win.

When Jieni-jun takes on partnerships, there are three lines I don’t cross:

1. Don’t take on products you haven’t used yourself or can’t explain clearly. If you force yourself to write about them, you’ll just be repeating a press release, and readers will see right through it.

2. Before you write, double-check the campaign rules, rewards, and dates. Get the details wrong, and it’s your own reputation on the line.

3. Once you’re done writing, ask yourself: Does this still sound like me? If not, rewrite it.

Over the past few years, I’ve done quite a few AMAs and livestreams with exchanges and public-chain projects. When a project team comes back looking for creators, it’s usually the people they’ve worked with before and found reliable.

Figure 1: Rule VII of the Code of Conduct: Disclose sponsorship for marketing content (screenshot from the Binance Square Community Code of Conduct).

One more detail: posts submitted for CreatorPad tasks are rewarded from the task pool and don’t also earn content-mining commissions. You can’t double-dip.

【Quick Reference】Partnership Cheat Sheet

1. Sponsorship disclosure: Failing to disclose sponsorship for marketing content is a general violation under Rule VII of the Code of Conduct.

2. Paid services: Promoting paid services to users or asking them for money is a serious violation.

3. CreatorPad: Complete tasks set by project teams to earn points, then share rewards based on your ranking. Posts submitted for tasks no longer count toward content mining.

4. Put the following in a one-page media kit: follower counts across platforms, average views over the past 30 days, your areas of focus, past partnerships and livestreams, and your audience demographics.

5. Contact details in your bio: Include only public social media accounts (such as X), not Telegram or WhatsApp.

6. Before submitting: Check the campaign rules, rewards, and dates against the official source; include a risk disclaimer; and clearly disclose the partnership.

A good reputation is built one step at a time. Build it up, and the partnerships will come to you. 🫡