Some tactics may look like they’ll boost your traffic, but they can gradually ruin your account. Jeni Jun has put together a list based on the Square guidelines:

1. Not disclosing paid promotions. Promoting a project without saying that the content is sponsored is considered a general violation under the guidelines. Clearly label paid content at the beginning with “Advertisement” or “Sponsored content, in partnership with XX.” Simply writing “Thanks to XX for the invitation” doesn’t count as disclosure. Being transparent can actually make readers trust you more.

2. Posting the same content multiple times. Publishing large volumes of highly similar content with the same structure is considered abuse of platform features and may result in an account ban in serious cases.

3. Using alternate accounts to redirect traffic. Repeatedly promoting the same external platform or community using fixed image templates, homophones, or coded language is still a violation. Don’t assume you can evade detection just by changing the wording.

4. Putting ads in your profile picture, nickname, or bio. These aren’t ad spaces, and using them to redirect traffic is also a violation.

5. Manipulating metrics. Using multiple accounts to boost each other or bots to inflate engagement can lead to reduced reach for minor cases or account suspension for serious ones. Linked accounts will also be dealt with.

6. Flooding the feed with red-packet quiz posts. Even if you post this kind of content, it does not qualify for content mining, and you won’t earn a single cent in rebates.

7. Faking performance or credentials. Editing images to fabricate profits, falsifying trading records, or making up your identity or background are all considered false claims and severe violations under the guidelines. If you want to share your trading performance, simply attach a trading card and let the system data speak for itself.

8. Trading on Binance’s name. Using the Binance logo as your profile picture, including “Binance” in your nickname, or using official branding in images to imply that you are a partner all falsely suggest an affiliation with Binance.

9. Buying and selling accounts. Selling or buying Square accounts, nicknames, or profile pictures is also a violation.

10. Creating a new account to continue after being banned. Registering a new account to keep promoting after your account has been penalized is treated as platform abuse and carries harsher penalties.

Figure 1: Section IV of the guidelines covers duplicate posts, coded attempts to redirect users, and cross-promotion between multiple accounts (screenshot from the Binance Square Community Guidelines)

Here’s how the penalties work, too. According to the reference penalty schedule provided by the platform, the first severe violation gets a warning and reduced reach; the second results in a 3-day mute; the third, 7 days; the fourth, 14 days; and the fifth leads to a permanent freeze on posting and commenting privileges. The platform also says this is only a reference schedule and that particularly serious cases may receive harsher penalties immediately.

This applies to severe violations. General violations (such as failing to disclose sponsorships or reposting other people’s content) are treated less harshly: a warning for the first offense, a warning and reduced reach for the second, a 3-day mute for the third, with further penalties escalating after that.

Note that severe violations in the comments—such as impersonating customer support to scam users or posting links to redirect traffic—may result in the account and linked accounts being permanently frozen. The platform also says AI may be involved in moderation. If you believe you were wrongly penalized, appeal through Binance Support within 3 business days.

Figure 2: Penalty schedule (screenshot from the Binance Square Community Guidelines)

How should you handle legitimate promotions? Clearly disclose your partnership, share your genuine experience using the product, and clearly explain the risks. That’s what helps readers trust your recommendations—and gives Binance more confidence in your content, too.

On the flip side, the guidelines also spell out what the platform encourages: Do your own research (DYOR) before posting, and make sure your information is accurate and timely; keep your content well-structured and logically sound; and carefully manage the comments on your posts. Put simply, if you take your readers seriously, the platform will take you seriously.

【Quick Reference】Complete guidelines at a glance

1. Severe Violation I: Illegal, extremist, violent, discriminatory, sexually explicit, gambling-related, or drug-related content

2. Severe Violation II: False claims, rumors, or malicious defamation that have not been verified by official sources

3. Severe Violation III: Fraud (fake candlestick charts, market manipulation, or promoting scam projects); redirecting users to third parties without authorization; soliciting sensitive information; phishing; promoting paid services or begging

4. Severe Violation IV: Using profile pictures, nicknames, or bios for promotional purposes; posting large volumes of highly similar content; repeatedly promoting the same external platform using templates, coded language, or homophones; creating a new account to continue promoting after being penalized; coordinating across multiple accounts; using bots and bulk accounts; or abusing posting and engagement features at high frequency

5. Severe Violation V: Buying or selling Square accounts, usernames, nicknames, profile pictures, etc.

6. Severe Violation VI: False claims about affiliations, personal credentials, trading records, or similar matters

7. General Violation VII: Failing to disclose sponsorships in promotional content, or making exaggerated, inflammatory, or manipulative claims

8. General Violation VIII: Copying and reposting other people’s content without permission

9. General Violation IX: Impersonating another person’s trademark in a way that causes confusion

10. General Violation X: Bullying, harassment, privacy violations, or personal attacks

11. General Violation XI: Falsely implying an official partnership with Binance (e.g., using the Binance logo as a profile picture or including “Binance” in your nickname)

12. General Violation XII: Defaming Binance, its products, or its employees with criticism that goes beyond the facts

13. General Violation XIII: Abusing the reporting feature

14. General Violation XIV: Pornographic or sexually suggestive content

15. General Violation XV: Content unrelated to the crypto industry, including content solely related to gambling

16. Severe violation penalties (official reference schedule; harsher penalties may be applied immediately): Warning and reduced reach → 3-day mute → 7 days → 14 days → permanent freeze on posting and commenting privileges

17. General violation penalties: Warning → warning and reduced reach → 3-day mute → escalating penalties

18. Severe violations in the comments: The account and linked accounts may be permanently frozen

You can’t game your way to more traffic. Once your reach is restricted, getting it back is the hard part. 🫣