Don’t split social media into a research Bot, a topic-selection Bot, and a copywriting Bot right from the start—it may look cool, but it’s a pain to manage.

Treat it like a startup: start with one social media Bot to handle the whole workflow. Split it up only when the channel workflows truly diverge or the voices start to blur together. One-off tasks can also get a one-time Bot that disappears when the job’s done.

At the 985 payback stage, headcount costs more than slogans. One fewer Bot means one fewer handoff gone wrong.

Is your workflow split up too much, or do you still not have someone dedicated to keeping an eye on it?

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