The downfall of Blur explained:

March 2022:

- raises $11M in seed funding
- plans to challenge OpenSea
- focuses on professional NFT traders

October 19, 2022:

- Blur marketplace launches
- zero marketplace fees
- faster trading interface
- bulk NFT purchases and listings
- introduces points and rewards to attract liquidity

February 14, 2023: $BLUR

- launches its token
- massive Season 1 airdrop
- some traders receive millions in rewards
- $BLUR reaches $5.02 ATH
- starts overtaking OpenSea in NFT trading volume

March 2023:

Blur becomes one of the dominant NFT marketplaces by volume.

Traders are farming points by listing, bidding and trading NFTs.

April 2023:

- launches Season 2 incentives
- rewards bidding and liquidity provision
- continues its war against OpenSea
- royalty disputes with NFT creators intensify

May 2023: Blend

- launches NFT-backed lending
- users can borrow ETH against their NFTs
- introduces refinancing and liquidation mechanisms
expands beyond NFT trading

June 2023:

- major $BLUR unlocks begin
- new supply enters circulation regularly
- investors and contributors receive tokens

2024:

- Blur continues its incentive campaigns
- Seasons 3 and 4 attempt to improve reward structures
- NFT trading activity declines

November 2024:

- Blur still accounts for 49% of NFT trading volume

But the overall NFT market is considerably smaller.

2025: the collapse

- OpenSea starts recovering market share
- Blur falls to 23% in some periods
- NFT lending TVL collapses from $300M to $8.3M
- Blend falls to $3M

December 2025:

- large $BLUR transfers to Coinbase Prime reported
- movements of 103M and 118M tokens

April 2026:

- KuCoin removes BLUR cross-margin trading.
- Binance continues monitoring the token.

October 12, 2026: the announcement

Blur announces that its official frontend will be discontinued.

November 12:

- blur io frontend scheduled to shut down
- marketplace smart contracts remain operational on Ethereum
- $ Blur continues controlling the protocol fee switch

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