Here we go again. CZ called it out directly in the early hours: spend money on smear campaigns against competitors, and the first thing you damage is your own credibility.

He Yi’s side is also complaining that someone is jumping on the “Yue Buqun” label to gain followers. This spectacle of competitors throwing mud at one another really hasn’t stopped all year—the users’ wallets won’t get a penny more from it, but trust is slowly being drained away. I can’t be bothered to take sides; I just want to see less of this drama.

Are you still buying this routine? Tell me in the comments.