There’s a figure in Chainalysis’s East Asia Crypto Adoption Report that’s easy to misread: Worldcoin ($WLD ) recorded $7.41 billion in trading volume in South Korea, ranking first among AI-themed assets — note that this is trading volume, not market cap.

The structure is even more worth examining. South Korea’s crypto economy is worth about $449.1 billion overall, up 12.3% year over year and the largest in East Asia. AI-related assets already account for about 18% of KRW-denominated trading volume, a larger share than the entire category of payment tokens. What’s more, AI coin trading makes up 19.5 times the share of the KRW market that it does in the JPY market. That gap in scale suggests Korean retail traders are treating the AI narrative as a standalone, high-turnover theme to speculate on, rather than an area for technology investment.

My take: what matters in this kind of rally isn’t Worldcoin’s product progress, but the combination of “narrative + leverage + high-turnover retail traders.” Prices can rise fast — the AI sector as a whole gained 54% in September, while the broader market rose just 24% — but at its current price, $WLD is still down about 95% from its 2024 high. Meanwhile, since July 24, the project has cut its daily unlocks by 43% to around 2.9 million tokens. Supply is tightening, which provides support. The real risk comes in January 2027: South Korea will impose a 22% tax on crypto investment income, which could directly dampen marginal retail enthusiasm.

So here’s the question: do you think this AI coin rally is being driven by narrative hype, or by the supply tailwind from reduced unlocks? Which is more likely to last?

#SouthKoreaAIcryptoTradingPushesWorldcointo$7.41B