According to the announcement from Binance, a merchant referral campaign on Binance P2P will run from 2026-10-08 to 2026-11-07, offering 50 USDT in token vouchers to both the referrer and the referred merchant when the participation requirements are met. The campaign is available to users from Kenya, Ghana, Mozambique, Uganda, Rwanda, South Africa, Zambia, Zimbabwe, Cameroon, Togo, Benin, Ivory Coast, DRC, Central African Republic, Republic of the Congo, Burkina Faso, Guinea-Bissau, Gabon, Mali, and Senegal. To qualify, the referred merchant must already have been registered as a P2P user for at least 30 days before the Campaign Period and must complete at least 10 trades with 10 unique counterparties within 30 days of registration, while also reaching a total trading volume of 10,000 USDT equivalent during the same 30-day period. The announcement states that the volume may be accumulated across all P2P markets and is calculated in USDT equivalent.

To participate, users must log in to their Binance account and generate a unique referral link through Profile > Referral Hub, then share the link with a new merchant. A referral qualifies only when the merchant registers through the link and meets all trading and volume requirements within 30 days of registration. The referrer receives 50 USDT per qualified merchant, while the new referred merchant receives a 50 USDT welcome bonus. Binance said rewards are limited to 10 qualified referrals per referrer during the campaign duration and will be distributed within 14-21 days after qualification. The announcement also states that only eligible users who complete the Merchant Application and account verification may join the campaign, and that sub-accounts and duplicate registrations are not eligible. Binance reserves the right to disqualify participants involved in dishonest or abusive behavior, including wash trading, unlawful bulk account registration, self dealing, market manipulation, or tampering with program code.