“A user came to the app. Will they even get as far as the token?” 🤔


Many people measure the strength of the ecosystem #TON solely by the number of times mini-apps are launched in Telegram. But the hype around simple products has passed, and what matters now is the actual user journey to tokenomics 📉

🌐 Conversion barrier: Hundreds of useful services (VPNs, marketplaces, bots) are launched in the messenger. But users come there for everyday tasks. Tapping a button in a bot is one thing; going to an exchange and buying the native coin is quite another.

💳 Where does the token’s value come from? A real economy begins when an asset becomes indispensable fuel. The token should be needed for on-chain payments, DeFi staking, or purchasing premium features. Without that, millions of users are just numbers on a server 📊

💡 Takeaway of the day: Mass traffic in a messenger doesn’t guarantee automatic orders in the order book. Evaluate projects based on actual retention and how deeply the native token is integrated into the apps’ paid features 🧠

$TON $NOT $DOGS