Linda Yaccarino said Elon Musk’s companies deliver unique results because of a “relentless sense of urgency.” According to Sina Finance, she said there are no deadlines for project or product delivery and that everything must be done “now.”

Yaccarino, who became CEO of the social platform then known as Twitter in 2023, said she saw Musk’s core approach firsthand across companies including Tesla and SpaceX. She said the mindset forces people to break projects down to their most basic elements and focus on what is required to succeed.

She also said the upheaval at Twitter, including the removal of the blue bird logo and its eventual rebrand to X, was part of what made the role appealing. Yaccarino left X in 2025 and said difficult moments in a career can ultimately feel “like a gift.”