Yi Jie made it clear during her livestream on Binance Square that she doesn’t support wordplay-driven meme coins, and I completely agree. Starting today, I won’t buy any meme coins created by chasing trending topics or playing on words.

Behind these keyword-driven memes, a highly automated token-launch operation has already taken shape. Teams use programs to monitor social media posts from key figures like CZ and Yi Jie in real time, then use AI to quickly extract keywords and analyze sentiment, instantly identifying the hottest narratives for launching tokens. Scripts then automate the entire process: creating tokens, bundling market-making activity, placing buy orders to pump the price, and selling off in batches to crash it. The whole operation requires almost no manual intervention—it has become a fully automated “money-printing assembly line.”

This model fundamentally relies not on a project’s value or long-term community building, but purely on exploiting information asymmetries and people’s impulse to chase rising prices. Scripts churn out tokens that ride on trending topics, attracting market liquidity in the short term. Once retail investors step in to take the other side, automated programs gradually cash out and exit, leaving holders stuck with their losses. Huge amounts of capital are wasted on tokens with no underlying value that are purely speculative, diverting liquidity from projects with real technology, practical applications, and long-term narratives.

If more people consciously reject these keyword-driven memes, we can reduce this wasteful spending and shift market liquidity and attention toward quality projects with solid fundamentals and ongoing development. The market environment will become healthier as a result.

Will you consciously reject keyword-driven meme coins?