Projects don't necessarily go up, but Ponzi schemes can soar. Here's why: good projects need money and may need to cash out to fund their development, which can drag down the token price. Scams, on the other hand, are pure hot air, so they need to pump the price to attract people. People then think the token is overpriced and short it, while the whales behind the short squeeze make money. That's why, in crypto, buying scam projects often earns you more than buying good ones!