Current State of the Union of AI/SI: Most everyone is selling CPM. Cost per thousand tokens + markup.
Future State of the Union of AI/SI: Everyone will sell CPA. Accomplish the task, participate in the ROI.
In the transition from CPM to CPA, we will debunk much of the current gamesmanship around revenues, gross margins and run-rates. This will necessarily involve a lot of value destruction. See Web1 and Mobile transitions for examples.
Good luck to all the players!
Future State of the Union of AI/SI: Everyone will sell CPA. Accomplish the task, participate in the ROI.
In the transition from CPM to CPA, we will debunk much of the current gamesmanship around revenues, gross margins and run-rates. This will necessarily involve a lot of value destruction. See Web1 and Mobile transitions for examples.
Good luck to all the players!