As the year goes on, Binance’s actions are becoming less and less like a “trading exchange.”
I connected the latest developments from CZ, He Yi, Binance, and BNB Chain, and found a very clear signal:
Binance is shifting from a “crypto exchange” → “a multi-asset financial super app.”
① He Yi appointed as Co-CEO
With the platform’s user base nearing 300 million, management is entering an “expansion + productization” phase.
② Binance is no longer satisfied with Crypto
More than 7,000 US stocks/ETFs, Tokenized Stocks, RWA, and stock trading have been gradually packed into a single account.
③ It’s even starting to restructure its account system
Funding Account → Stocks Account.
This isn’t just a name change—it’s making dedicated space for stocks/traditional asset business.
④ BNB Chain is also changing tracks
In the second half, the roadmap keeps boosting TPS, while betting on AI Agents + payments + RWA + institutional privacy.
⑤ CZ, meanwhile, is increasingly “behind the scenes”
He no longer manages Binance’s day-to-day operations and is putting more effort into YZi Labs, AI, investments, and the BNB ecosystem.