THE EXAMPLE..."
ADIDAS X PUMA IN CRYPTO: COPY CREATE SHADOWS, EVOLVE CREATE EMPIRES ⚡
Did you know that Adidas and Puma were born from a major family split in post-World War II Germany (late 1940s)? At first, the story began when one of the brothers worked away and realized the huge potential of joining forces: while one focused on brilliant creation within the workshop, the other brought the commercial market vision. But over time, differences spoke louder, and they broke apart—splitting their paths forever. 👟
When Rudi Dassler left to found Puma, he didn’t try to create a "clone." He went for a new identity and a unique positioning (the full story and behind-the-scenes of this rivalry are absolutely worth looking into for anyone curious). If he had only copied his brother Adi, he would have become a mere shadow in the market.
In the crypto ecosystem, when a network split (Hard Fork) happens, the rule is exactly the same. 💡
Copy vs. Evolve 🛠️
Over the years, hundreds of forks and offshoots have emerged in the market. The vast majority disappeared. Why? They were just "copy and paste."
The projects that truly gained traction understood this lesson:
BTC x BCH: The thesis wasn’t to be just "another Bitcoin," but to focus on the scalability pain in order to enable fast, low-cost microtransactions in everyday commerce. 🚀
ETH x ETC: While the main network evolved in its global structure, the Classic community kept its focus on strict immutability of the original code. 🔒
The Real Turning Point 📈
1. Copying creates dependency: A project that only exists to be the "cheaper" version or "a little different" from the leader will always live in their shadow.
2. Evolving builds an ecosystem: Real innovation happens when you identify the leader’s gap and build an authentic solution to address that bottleneck.
In the end, the market doesn’t need clones. It needs functional alternatives with a clear value proposition. 🎯
$ETH $ETC
Which thesis makes the most sense in your strategy today?
#Criar #Inovar #decidir #Pesquisar #BinanceSquare