Nike results explained: Why profit can’t hide falling sales

BeInCrypto NO · 2026-10-02T04:50:21.000Z

In short Nike beats earnings expectations, but forecasts that revenue for fiscal year 2027 will fall by a high single-digit percentage China revenues fell by 22%, while Jordan Brand dropped by a double-digit percentage in its teens. Can Nike’s $2.5 billion turnaround plan prove to be a saving grace for falling sales in China and Jordan Read the original story explaining Nike results: Why profits can’t mask falling sales by Darryn Pollock at no.beincrypto.com

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Nike-resultater forklart: Hvorfor et overskudd ikke kan skjule fallende salg

BeInCrypto NO

I korte trekk
Nike overgår resultatforventningene, men anslår inntektene i regnskapsåret 2027 vil falle med høy enkelsifret prosent
Større Kina-inntekter falt med 22 %, mens Jordan Brand sank med et tosifret prosenttall i tenårene.
Kan Nikes $ 2,5 milliarder Pace-sparteplan veie opp for fallende salg i Kina og Jordan
Les den originale historien Nike-resultater forklart: Hvorfor et overskudd ikke kan skjule fallende salg av Darryn Pollock på no.beincrypto.com

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