How much can 100 million views earn on different platforms?

1. WeChat Official Accounts: RMB 100,000–1,000,000

2. WeChat Video Accounts: Pure revenue sharing, RMB 100,000–600,000

3. Toutiao/Xigua (mid-length videos): Pure revenue sharing, RMB 200,000–1,000,000

4. Douyin (including the Mid-Video Plan): RMB 100,000–500,000

5. Bilibili (pure creation incentives): RMB 200,000–1,000,000

6. Xiaohongshu: No pay-per-view; pure brand deals, RMB 500,000–3,000,000

7. Zhihu: Pure revenue sharing, RMB 100,000–500,000

8. Tencent Video/Weishi: Pure revenue sharing, RMB 100,000–400,000

9. Baijiahao / Kuaishou? (HaoKanhua video): Pure revenue sharing, RMB 100,000–600,000

10. Kuaishou: Pure incentive revenue sharing, RMB 150,000–400,000

11. X (Twitter): RMB 100,000–1,000,000

12. Instagram Reels: Pure incentive revenue sharing, RMB 70,000–1,400,000

13. Facebook / Twitch / Rumble: RMB 190,000–14,700,000

14. YouTube: Long-form videos—pure ad revenue sharing, RMB 190,000–19,000,000; Shorts—pure revenue sharing only, RMB 70,000–700,000;