In 24 hours, SUI rose 3.72%, climbing into the mainstream trading leaderboard. But among the same chart, NEAR is up 7.42% and AVAX up 8.2%.
What the market is suddenly talking about isn’t the price—it’s where the next billion users will come from.
Some say the answer is the audience of a fighting event: a fighting event brand and a Sui ecosystem project will join Sui Basecamp as a platinum sponsor, while another wallet will be a gold sponsor. The logic is straightforward: for people watching the matches, their first on-chain transaction might be just one app away.
Another track is lending: Sui’s latest lending protocol has kicked off its fifth week of incentives, with USDC’s high-yield pool continuing to be topped up; meanwhile, another lending vault’s size has surpassed $4 million.
Assessment: What Sui is telling now is the “consumer-grade entry + stablecoin yield” story, with the technical narrative pushed to the background. Prices are moving up too, but not with a steep enough slope—suggesting the story still needs real user data to take over. For now, the sponsorships and incentives are upfront investments.
If, in the end, the audience doesn’t become wallet users, should these sponsorships be counted as market expenses or narrative expenses?
What the market is suddenly talking about isn’t the price—it’s where the next billion users will come from.
Some say the answer is the audience of a fighting event: a fighting event brand and a Sui ecosystem project will join Sui Basecamp as a platinum sponsor, while another wallet will be a gold sponsor. The logic is straightforward: for people watching the matches, their first on-chain transaction might be just one app away.
Another track is lending: Sui’s latest lending protocol has kicked off its fifth week of incentives, with USDC’s high-yield pool continuing to be topped up; meanwhile, another lending vault’s size has surpassed $4 million.
Assessment: What Sui is telling now is the “consumer-grade entry + stablecoin yield” story, with the technical narrative pushed to the background. Prices are moving up too, but not with a steep enough slope—suggesting the story still needs real user data to take over. For now, the sponsorships and incentives are upfront investments.
If, in the end, the audience doesn’t become wallet users, should these sponsorships be counted as market expenses or narrative expenses?