An insolvent airline’s last valuable asset is its chat logs.
During Spirit Airlines’ bankruptcy liquidation, Google bought its business data for $10 million at a court auction.
The second-highest bid came from AI recruiting company Mercor, at $7.5 million.
The data includes about 100 million emails, 500 million Teams chats, as well as marketing documents, HR records, financial databases, and audit materials.
Passenger information and frequent-flyer details aren’t included. The court filings state that before delivery, personal information is scrubbed by a third party, and the buyer may not attempt re-identification.
Google says its intended use is to improve products and train AI models. According to Axios, the deal also requires approval from a federal judge.
Public webpages are nearly scraped clean; what’s really missing is training material on how real companies communicate and make decisions from the inside—exactly the kind of data agents need most.
In future bankruptcy liquidations, will data be worth more than planes and routes?
During Spirit Airlines’ bankruptcy liquidation, Google bought its business data for $10 million at a court auction.
The second-highest bid came from AI recruiting company Mercor, at $7.5 million.
The data includes about 100 million emails, 500 million Teams chats, as well as marketing documents, HR records, financial databases, and audit materials.
Passenger information and frequent-flyer details aren’t included. The court filings state that before delivery, personal information is scrubbed by a third party, and the buyer may not attempt re-identification.
Google says its intended use is to improve products and train AI models. According to Axios, the deal also requires approval from a federal judge.
Public webpages are nearly scraped clean; what’s really missing is training material on how real companies communicate and make decisions from the inside—exactly the kind of data agents need most.
In future bankruptcy liquidations, will data be worth more than planes and routes?