According to Sina Finance, media reports citing people familiar with the matter said Armani plans to hold talks with LVMH, L'Oreal, and EssilorLuxottica on the sale of a minority stake.

Media reports citing four sources said one informal option under discussion is to split a 15% stake among the three companies. The stake-sale talks were originally scheduled for June and have now been pushed back to late September or early October. The parties have not yet agreed on a valuation, and an initial public offering would be a fallback option if Armani cannot find a preferred bidder or suitable buyer.