1. What does Binance Square truly care about?
In short:
It’s not about how much you post, but whether your content has value, whether there are real people watching it, and whether there is real engagement.
The core metrics officially mentioned at the moment include:
Views / clicks + likes / comments / shares + actual conversions.
In some creator activities, the real participation actions that the content brings—such as spot, contracts, and so on—may also be a bonus.
But there’s one very important difference here:
Surface data ≠ effective traffic.
Binance will recognize actions such as volume manipulation, bot interactions, repeated interactions, etc., and it won’t simply mechanically calculate based on only the like, comment, and view counts you see.
B. The “traffic formula” provided by the official
Trading-related content
Binance’s official directly provides a formula:
Bullish/Bearish + personal opinion + real post-and-proof
That is:
Popular trading targets
↓
Your judgment
↓
Why do you judge it this way
↓
How you actually trade
↓
Proof with your posts
Not:
BTC is about to go up!
ETH is taking off!
That coin could do 10x!
— and then there’s no evidence at all.
The official particularly emphasizes that users should be able to understand your trading decision within 30 seconds.
So for accounts like yours that trade, share market views, and post crypto-circle hot topics, a very practical structure is:
What happened → my judgment → why → my actual actions
Third: Hot news type content
Another formula given by the official is:
Event + image/video + personal opinion + real trading records
The most critical thing here is:
❌ Don’t just repost news
For example:
Probability of Fed rate cuts is rising.
This kind of content has limited informational value.
A better way to write it is:
The Fed releases an XXX signal.
The market’s first reaction is BTC going up, but I care more about XXX.
If XXX continues to happen, I will focus on observing XXX.
That is:
News is just the entry point; opinions are the actual content.
Binance’s official also particularly emphasizes a principle:
The 3-second rule.
If the first few seconds can’t make users interested, even if you write beautifully afterward, it’s still hard to get shares.
So your title / first sentence is very important.
Fourth: Originality is very important
This is a specific item on Binance Square that’s especially worth paying attention to right now.
The official has already made it clear:
Repetition, plagiarism, and highly similar content will affect reward eligibility.
The creator task board currently also limits posting frequency; the official previously adjusted it to:
Short posts: max 5 per day
Long-form articles: max 3 per day
X posts: max 1 per day
Meanwhile, post at most 5 times within 30 minutes; posting a lot in a short time will be identified as Spam.
So the logic is now very clear:
Binance doesn’t encourage “content factories”—it encourages real creators.
Fifth: AI content can’t be copied/pasted directly
This point is especially important for KOLs.
Binance’s official CreatorPad rules clearly mention:
Content generated entirely by AI may reduce exposure effectiveness.
The platform is more inclined to real personal experience, analysis based on thinking, and real interactions.
So if you ask chtgpt to write your Binance Square content, the best way isn’t:
Generated by ChatGPT → published unchanged
But:
ChatGPT organizes information
→ you add your own judgment
→ add your own trading experience/cases
→ add your own writing/language style
→ and then publish.
This will align even more with the content direction the platform is currently emphasizing than a “standard AI finance article.”
Six: Real engagement is more important than fake engagement
The official will clearly identify:
Post comments
Fake views/boosting views
Bot interactions
Repeat likes
Abnormal interactions
Multi-account coordination
Bulk operations
For example, liking the same piece of content 5 times by the same person doesn’t simply count as 5 valid likes.
So:
Comments from 100 real users may be worth far more than 1,000 abnormal interactions.
Also, Binance’s community rules clearly prohibit bots, bulk accounts, concentrated fabrication of exposure, and大量发布 highly similar content.
Seven: Don’t misuse red envelopes
This one is especially worth noting.
Binance’s official currently clearly reminds:
Don’t misuse the red envelope feature to manufacture engagement.
Including:
Repeatedly edit red-envelope posts
Use red envelopes to encourage comments
Use red envelopes to artificially generate engagement data
Use red envelopes to pull in comments
All these behaviors affect post traffic.
So:
Red envelopes are a tool, not a traffic cheat code.
Eight: What behaviors are likely to get downranked?
By combining Binance’s official content diagnostics and community rules, we can summarize it as:
① High-frequency spamming
Post a large amount of content in a short time continuously.
② Template-based
Every day it’s just:
BTC news → change a few words
ETH news → change a few words
SOL news → change a few words
③ Highly repetitive
Repeat posts with the same opinion, same structure, same images, and same phrasing.
④ Pure reposting/bootlegging
Replace words in content from news media, X, and other accounts and publish it directly.
⑤ Clickbait titles
Deliberately exaggerate, create fake suspense, and诱导 clicks.
⑥ Excessive marketing
Continuously guide users to other platforms, projects, and communities.
⑦ Fake interactions
Bots, spam comments, spam views, and multi-account coordination.
These behaviors may cause the content to be downranked, and even affect your eligibility to participate in activities.
Nine: What kind of content is truly easiest to get traffic?
If you translate Binance’s official rules into plain language in one sentence:
What the platform wants isn’t “someone who can write articles,” but “someone who can make real users stop and engage.”
So you can divide content into four layers:
First layer: information
What happened?
For example:
The Fed proposes two stablecoin regulatory rules.
Second layer: opinions
What does that mean?
The GENIUS Act begins moving from legal phase into regulatory enforcement.
Third layer: personal judgment
How do I see it?
I think what’s truly worth paying attention to isn’t the rules themselves, but that the stablecoin yield space is being redefined.
Fourth layer: actions/evidence
Why am I saying this?
Trading post-and-proof, data, on-chain data, historical cases, official documents.
The more complete these four layers are, the more “human” the content feels.
X. If this is your account, I recommend applying this model directly
What’s more suitable to do now isn’t just a pure news account, but:
Hot topics + personal opinion + data/evidence + crypto-circle storytelling
For example:
Binance Square viral post structure
First sentence: an anti-common-sense hook
The Fed isn’t loosening stablecoin rules—it’s starting to draw a red line for them.
Second paragraph: what happened
On September 24, the Fed proposed two GENIUS Act implementation rules…
Third paragraph: key data
……
Fourth paragraph: your judgment
What I truly care about is stablecoin yield…
Fifth paragraph: spark discussion
If stablecoins can’t pay interest directly to holders in the future, how will exchanges design user incentives?
So it goes from:
“News reposting”
Becomes:
“News + opinions + discussion”
This is exactly the direction Binance’s official keeps emphasizing now.
Finally, condense it for you into a one-page “Binance traffic rules table”
Dimension
More likely to get distribution
May affect traffic
Content
Original, has opinions, and contains information
Reposting, repeating
Opening
Grab attention in 3 seconds
Plain narration
Trading
Opinion + decision + post-and-proof
Just call out bull/bear
News
Event + opinion
Simply copy news
Engagement
Real user engagement
Boosting numbers + bots
AI
AI-assisted + personal opinion
Pure AI bulk generation
Posting frequency
Stable and rhythmic
High-frequency spamming
Image
Has informational value
Low-quality / borderline images
Red envelopes
Normal use
Use red envelopes to诱导 engagement
Comments
Natural discussion
Bulk flooding with comments
Lead-in / traffic driving
Normal content sharing
Multi-account / community traffic driving
Core
Content quality + real interactions
Spam + data manipulation
One-sentence summary:
Binance’s current traffic logic isn’t “the more you post, the more traffic you get,” but “who can continuously create real user retention, engagement, and following gets more distribution.”
Also, Binance Square currently provides a data center, creator task board, content mining, and a Creator Academy. So if you plan to do Square long-term, I recommend breaking the “traffic rules” further into an actionable SOP: “topic—title—body—posting time—engagement—data recap.” It’s more useful than simply understanding the rules.