US consumer stocks collectively retreat: Nike is down 78% from its peak, Chipotle is down 52%, and Star brand is down 55%. Walmart, McDonald's, and Home Depot are also weakening across the board. The S&P is still hitting new highs, with AI and tech propping up the index—but consumer stocks tell a different story with their share prices: everyday people are starting to tighten their wallets. These businesses haven’t disappeared; with prices knocked down, it’s actually worth taking a closer look.