#CreatorAcademy Hi, this is Binance Square intern 👋
All day long I’m watching what authors publish, and honestly, it’s a little upsetting to see great content lose reach because of one small thing that’s easy to fix. So I put together this checklist based on what I see every day. Follow it—and your reach really will change.
To start with, a bit of honesty: trading content is easiest to make “hit” on Square — but the fact that you’re writing about trading doesn’t guarantee reach. It all comes down to how you write about it.
1. How to write trading content
Remember the universal formula:
Name the move + Your opinion + Show your trade + Call to action
- Topic: trade hot pairs, deals, or break down the BTC price movement. At minimum — write about a pair you actually traded yourself.
- Your opinion: share at least 50 words of trader-style analysis — why you’re bullish or bearish, why you entered, why you exited. Goal: help the reader understand the logic of your decision in 30 seconds.
- Use our official widgets to publish trades!
Generated with AI, for demonstration only. The authors’ names are fictional. The content is provided solely as an example.
The same trade screenshot — but in the third version you spell out your thought process. People understand that, so they stay, give likes, and follow you.
2. About the authenticity of your trades (important)
The platform checks whether the trades you publish are real. Everything listed below hurts the reach of your posts and even the “weight” of your entire account:
- a mismatch between the low volume/number of trades for a pair and the claimed order size;
- positions that don’t match the shown trade;
- Fake screenshots.
Don’t do it for likes. You might grab a little attention in the short run, but you’ll kill the “weight” of your account in the long term. It’s not worth it.
3. What if I can’t use trade widgets?
Relax. A trade publishing widget is just a tool the platform provides so people can see your performance results story. But the main thing is to be real. There are other ways to build trust:
- fill in your bio — specify which sectors you understand;
- enable Trader Profile to confirm you have real positions;
- show your trader badges; top traders automatically receive them for real results on the leaderboard, and the badges appear in your profile, posts, and comments;
- go live on stream and show your real trading process;
- Lead your community/tell the people and actively respond to comments.
All of this makes people believe that on the other side of the screen there’s a real person who actually trades. And it works much stronger than a single nice screenshot.
4. A small secret to growing followers
At the end of the post, naturally add a line like “Follow me if you want more trading content.” This is how the follower count grows over time.
⚠️ One caveat: no boosting. Asking people to follow is allowed. Boosting follows is not allowed.
5. Not only trading — hot topics and news also bring a big audience
Especially during sharp price moves and major market events, thousands of users watch the news.
We noticed that many authors use AI to quickly generate news or analysis — but it’s not about the number of words.
Remember the formula for growing reach and engagement:
What happens + Image/video + Your opinion + Show your trade (if appropriate)
How to find hot topics:
- There are endless events — remember the three-second rule: if the first three seconds don’t hook the reader, everything else doesn’t matter.
- Keep track of Binance News, see which tickers the news affects, and look for your angle to present it.
- Always add your opinion, at least 50 words: what do you think about this event? How will it affect the related tickers? What are you going to do because of it?
Generated with AI, for demonstration only. The authors’ names are fictional. The content is provided solely as an example.
The same event — but in the second version, your assessment and your action are added. That’s what makes people remember you.
6. Red lines — you can’t cross them
- Don’t post fake news. If it fails fact-checking, your reach is immediately wiped out.
- Don’t force-farm reach. Posts about hot pairs or tickers really do bring reach, but mindless chasing harms your account’s health.
- Plagiarism, duplicate content, repeating spam from news roundups — it’s your personal opinion that protects you from this. A clean repost is marked as a violation.
- Avoid too many emojis and clickbait words like “URGENT”.
- Don’t repost other people’s images. Use your own or indicate the source.
- Don’t abuse the Red Packet feature to boost engagement. This includes:
- constantly editing the post with Red Packet to boost reactions;
- linking Red Packet to comment boosting.
All of this reduces the reach of your post.
And lastly
The platform promotes people who create content for real and treat it with care. Make your logic clear, keep your opinions honest, keep your account real — and reach will come on its own.
Go through this checklist before every post.