$HIMS Now 28.26; the last 24h is down 7.04%. Intraday it slid all the way from 30.91 to 28.16, closing basically at the low. Trading value is 4.1M—not a blowout in volume. It feels more like an orderly retreat than panic selling.
Looking at the recent news backdrop, the core issue is that profitability has turned negative—two consecutive quarters of losses, and the management team, in the pace of rapid expansion, hasn’t clearly explained cost control. The market’s tolerance for online healthcare has never been high. Once the earnings narrative breaks, the valuation has to find a new anchor.
Another context is that at Quest Diagnostics, consumer-level testing demand is growing more than expected. That suggests the sector itself isn’t dead; money is moving toward traditional players with lab infrastructure. Asset-light remote healthcare is being repriced.
My take is bearish: the 28 level isn’t real support. The prior low held earlier, but I wouldn’t catch here. If it breaks below 28.16, it will most likely go to around 26 to find liquidity. If you want to play it, wait for a period of contracting volume and stabilization—jumping in now is catching a falling knife.
Looking at the recent news backdrop, the core issue is that profitability has turned negative—two consecutive quarters of losses, and the management team, in the pace of rapid expansion, hasn’t clearly explained cost control. The market’s tolerance for online healthcare has never been high. Once the earnings narrative breaks, the valuation has to find a new anchor.
Another context is that at Quest Diagnostics, consumer-level testing demand is growing more than expected. That suggests the sector itself isn’t dead; money is moving toward traditional players with lab infrastructure. Asset-light remote healthcare is being repriced.
My take is bearish: the 28 level isn’t real support. The prior low held earlier, but I wouldn’t catch here. If it breaks below 28.16, it will most likely go to around 26 to find liquidity. If you want to play it, wait for a period of contracting volume and stabilization—jumping in now is catching a falling knife.