$FIGHT UFC official partner, sports fan economy token

FIGHT is a sports fighting ecosystem token led by Fight.ID, with multiple years of partnerships signed with the UFC. The UFC holds 40+ events per year, reaching 700 million viewers. The ecosystem uses a three-layer architecture of “identity-reputation-ownership.” Users build on-chain identities through Fight.ID, participate in event predictions and interactions to accumulate FP points. The FIGHT token is used for staking, payments, and governance. The team previously operated the UFC Strike digital collectibles platform, achieving over $20 million in sales revenue.