Costco’s earnings report is about to come out. It looks like it has nothing to do with crypto, but it’s actually a “thermometer” for American consumers.

Ordinary Americans are still going on a shopping spree, which gives the Fed even more confidence to keep raising rates. That means our risk assets will have to keep under pressure. If consumption clearly degrades, it would signal the economy is cooling down—then rate-cut expectations could kick in. Ironically, that might give the crypto market a chance to catch its breath.

So don’t take this retail earnings report lightly. Right now, the market is fragile: Bitcoin is near 85,000 just got pushed up after being squeezed. If Costco’s data beats expectations, the market may re-hype the rate-hike narrative, bringing short-term pullback pressure. If it misses expectations, it could instead fuel a rebound.

What we most want to avoid now is gambling on the data. Tonight’s trading strategy is just two words: defense. For futures traders, don’t try to guess long or short—wait for the data to land and for sentiment to stabilize, then follow the move. Don’t catch a falling knife.

Do you usually pay attention to these kinds of traditional retail earnings reports? Let’s chat in the comments below👇