Jeni Britton, founder of Jeni’s Splendid Ice Creams and CEO of Floura, discussed her move into fiber-based snacks made from produce trim including apple cores, watermelon rinds, mango rinds and pineapple rinds.

Britton said Starbucks is an important validation point for the young company, giving Floura more visibility and credibility as it expands beyond its direct-to-consumer roots, according to Bloomberg.