An article I spent a long time writing got deleted. A live stream was throttled because of a single piece of channeling copy. An account that could have gained followers ended up being repeatedly skating along the edge, and in the end it was directly muted.
I’ve seen plenty of things like this. When I make content myself, I’ve always put “compliance first, then distribution” at the top.
I’m Qianyu Wing. What I do on the square is knowledge popularization—beginner tutorials, and series collections. I’m a knowledge blogger who understands technology. Today I’ll share my content-creation experience with everyone.
The more accounts like this, the more they tend to cross the line when offering help in good faith. Fans want to add contact information to make it easier to ask questions. They want to put the tools in an off-platform group to share. They want to help fans take a look at their wallet or contract. They want to make “guaranteed profit” and “will definitely rise” sound even more enticing.
For these issues, many aren’t because the content is poorly written, but because you didn’t look at the rules before posting. Below is the checklist I go through myself before I publish. Based on the Binance Square Community Guidelines—rules may be updated, and the official latest announcements prevail.
Deleting posts is a small matter. What really matters is harming your account.
Forum violations generally fall into two categories. Serious violations include illegal or regulatory-violating content, rumor-based defamation, scams and actions that may cause users to lose money, off-platform lead generation, requesting sensitive information, promoting paid services, buying fake engagement and flooding, and so on.
General violations include soft promotion without clear disclosure, misleading marketing, unauthorized reposting, impersonating official accounts, personal attacks, low-quality spam flooding, and so on. Punishments aren’t as simple as just a verbal warning.
A common path for serious violations is to issue a warning and rate-limit first, then impose a mute for 3 days, 7 days, and 14 days—if you keep stepping over the line, you may have your posting and commenting permissions frozen directly.
Generally, violations also stack with rate-limiting and muting. For creators, the most expensive thing isn’t just that a single post gets deleted—it’s that your account’s weight drops. Content and tools both compound over the long run. Once an account is unhealthy, the positioning and persona you built earlier all get discounted together.
Never post these kinds of content.
Illegal, extreme, discriminatory, pornographic/vulgar/“yellow”, gambling, drugs, violence, hate, or content with racial/religious/political bias, or any unsettlingly aggressive content cannot be posted. Teaching accounts especially should not scrape the line for the sake of traffic. Knowledge education relies on being clear and reusable—it doesn’t rely on stimulation.
Unverified rumors, untrue accusations, and intentionally blackening “internal information,” “being investigated soon,” or “a project has already run off, but the official hasn’t said it yet”—these things may look like they bring traffic, but they carry the highest risk. If there are no official confirmations from Binance or related parties, then false statements, rumors, and malicious defamation are serious violations.
When I write an industry general history, talk about events, or do educational content, if I can cite sources, I’ll cite them. If I’m not sure, I’ll write what current publicly available information shows—and I’ll never present it as a definitive conclusion. Once a teaching account starts riding rumors to stir the crowd, the persona will collapse first.
The one that can cause others to lose money is the easiest to underestimate—and it’s also the most harmful. This includes, but isn’t limited to: photo manipulation, fake candlestick charts, forging trading performance; publishing information intended to manipulate the market; promoting scam projects, air projects, and other high-risk unknown projects—writing guesses as if they’re guaranteed to rise, or implying it’s sure-win and you won’t lose.
I can explain how to set isolated margin, stop-loss, and mark price on contracts, and I can also make tools to help everyone avoid unnecessary operation mistakes. But I won’t package it as a guaranteed profit promise. Content can have viewpoints, but it can’t have a scammy feel.
Off-platform lead generation is the most common trap creators fall into. Guiding users to third-party platforms or content is clearly within restricted boundaries. Common borderline cases include: placing T****am, Q*、公*号, etc. in posts, bios, comments, or livestreams; or using “add me for private chat to get the tool,” “join an external group to see the full tutorial,” “follow along/strategy” to take people away.
I make free tools, and the principle is simple: keep the entry as much as possible in the forum, in Binance chats, and in pinned summaries. Being convenient for fans doesn’t mean leading people away from the platform.
Teaching can be done in the forum, and tool explanations can also be done in the forum. If you really need to communicate, prioritize in-platform chat and public groups—not turning yourself into “off-platform customer service.”
Don’t ask for these things in the content or in the comments: seed phrases, private keys, verification codes, login information. Don’t casually ask for other people’s wallet addresses or contract addresses and guide them to transfer funds, claiming it’s to help you check whether they were hacked, help them claim an air drop, or to collect information “to authorize tools.”
I have a technical background, and I also need to clearly state the boundaries proactively. I can teach you how to check things yourself, how to back up, and how to recognize authorization risks, but I won’t hold your keys for you, and I won’t let you send me sensitive information.
This is both compliance and taking responsibility for your persona. What truly helps people is teaching them to use it themselves, not making them depend on you to handle their assets.
Promoting paid services or paid consultations to other users on the platform, using begging/soliciting/“donation” scripts to promote paid services, or directly demanding payment or begging—these are serious violations. Selling courses, selling signals, selling discretionary trading, and selling one-on-one chart watching are all very likely to cross the line, even if you wrap it as “internal quotas.”
My choice is to turn my technical skills into free tools and my knowledge into a public series. Referral codes and in-platform event entry points can be used normally according to official rules, but that’s not the same thing as “converting followers into paid customers.” What I’m most worried about for teaching accounts isn’t that they don’t monetize—it’s that to monetize, they make trust dirty.
Buying fake engagement, flooding, inducing interactions, bots/robots刷评 (using automated behavior to spam comments), cross-commenting to boost each other, using fixed scripts to manufacture presence, batch posting highly similar content, using fake events to buy engagement, and abusing红包 and featured placements for promotion—all of these will harm your account and also your content mining eligibility.
Quality isn’t about posting more. Copy the same set of lines for 20 comments—seeming active, but what it really tells the system is that this account isn’t worth recommending.
Reposting, pseudo-original content, and impersonating official channels to copy other people’s content without permission are general violations. But even after being reported, it can still make your account look bad.
Using your avatar, bio, and wording to hint that you’re Binance’s official, a partner, or an internal person is even more dangerous. I’m the Binance Academy growth and companionship officer and a certified creator, but that doesn’t equal the official. You can write suggestions, but you can’t pretend to be official. Tools can be made, but they can’t be packaged as official tools to mislead newcomers.
Soft promotion without disclosure, excessive praise of sponsorships, and anything involving partnerships should be clearly stated. If there’s no partnership, don’t write it as if the institution has already entered, that you’ll get your money back, or that it’s guaranteed and safe. Misleading marketing, incitement, and excessive inducement are violations themselves. Educational posts especially need to restrain their titles. If you can write this mechanism, then don’t write it like you’d lose everything if people don’t read it.
Attacking, harassing, or exposing other people’s privacy is about people, not issues—and it quickly turns a discussion into personal attacks. Posting someone else’s chat logs, naming and shaming, or publicly sharing others’ information is not allowed either. The forum can be a place to argue viewpoints, but it can’t turn into vigilante punishment.
This forum is for crypto-related content. If it has nothing to do with crypto—pure gambling or pure valueless content—it's not what this community is for. If you post irrelevant content for a long time, pure gambling information, or nonstop low-value spam with little to no information, you won’t get recommendations, and you’re also likely to be treated as a low-quality account.
Let me give you an example—one of the easiest scenarios to do something harmful with good intentions.
These are the areas I personally stay extra alert to, and I also recommend that students who do education, trading, or livestreams take a look together. When explaining market conditions and tutorials, you can demonstrate official processes step by step. Don’t bundle off-platform download links, auxiliary software of unknown origin, or tools that require authorization from unknown contracts to be used.
When doing livestream Q&A, you can answer how to set a stop-loss and remind your followers not to send screenshots of their accounts together with sensitive information. You can also warn about risks, but don’t turn it into real-time stock-picking calls during the session.
When writing about hot topics and projects, you can break down the mechanisms, explain the logic, and list publicly available information. Don’t label something as a scam or a “must buy/guaranteed” at face value when you don’t have sufficient evidence. The former might turn into an unsubstantiated accusation, and the latter might become inducement.
When putting contact details and entry points, prioritize the Binance chat ID, a pinned spot in the forum, and in-platform groups. To make things easier for everyone, ask yourself first: will this entry point lead people away from the forum? Will it make newcomers hand over their private keys or assets?
What I generally do before posting
Is the content illegal, vulgar, discriminatory, provoking conflict, or using bait to stir hatred? Are rumors written as facts? Are there fake images, fake performance records, or scripted lines that claim guaranteed profit? Are there off-platform accounts, groups, QR codes, or contact methods?
Do you ask others for wallets, contracts, verification codes, or seed phrases? Do you sell courses, sell signals, or ask for money? Do you repost other people’s original text or images?
Do you imply that you are official or an internal staff member? Are you exaggerating to the point that it might mislead beginners to chase price or operate blindly? Once this post goes out, will it make a new user more likely to lose money?
As long as you feel even a little uneasy in your heart, change it and then publish it.
What can be shared is actually simpler than you think.
What the forum truly encourages is content that is respectful, sincere, information-rich, and useful to readers. For someone with my positioning, it means clearly explaining key knowledge points, writing steps completely, turning tools into things that people can actually use, that are controllable, and that don’t cross boundaries—and putting risks before any profit fantasies. Content can have personality, but it can’t have no boundaries.
Tools can increase stickiness, but they can’t become a harvesting entry point.
Livestreams can bring you closer to people, but they can’t turn into off-platform trading or off-platform lead generation. How far an account can go often doesn’t depend on how good you are at chasing hot topics; it depends on whether, when you publish each piece, you’re still willing to be responsible to readers. Stop for 10 seconds before posting.
These 10 seconds can save you from 10 more days of muting, and can also preserve the trust you’ve already built. The rules follow the latest official guidelines of Binance Square. This article is only a pre-publication checklist from a creator’s perspective and does not constitute legal advice. For uncertain content, it’s better not to post it—or change it first so it’s publicly shareable, leaves a trace, and is responsible to beginners before posting.