Many people come to the Square to post content, only to give up after tinkering for a week or two. The main reason is usually that they haven’t figured out their positioning, let alone how to monetize.
Besides building personal influence and a sense of recognition, the ultimate goal is to monetize your time and energy. On Binance Square, monetization paths for different types of creators are completely different—only by finding the right track can you get twice the result with half the effort.
Let me describe myself: I got into the crypto industry relatively early, with a background in internet technology and content production. I usually enjoy writing practical tools and interaction tutorials, and I also like playing on-chain MEMEs. So I position myself as a “practical tutorial + on-chain dog-scouting” creator. I write step-by-step, beginner-friendly tutorials to build highly sticky followers. When the market heats up, I start live streams to help everyone scan for money on-chain. The core monetization methods are wallet/platform invitation rewards, content mining through articles/live streams, and revenue from traffic ad collaborations.
So how do you find your own positioning? Start by clarifying your thinking with these three questions:
What am I good at? (What unique, irreplaceable value can I provide?)
Who is the content for? (What audience segment is it meant for? What pain points do they have in trading and learning?)
What is my differentiation? (Why should readers follow me instead of others?)
After clarifying your strengths, go straight to the 5 most mainstream tracks currently on the marketplace:
1. Trade-leading/strategy type (secondary contracts/spot + first-layer MEME chain-scanning)
Content highlights: share market trends in real time, support and resistance levels, and entry/exit logic—or sniper strategies and risk warnings for trending MEMEs on the first layer (on-chain).
Topic examples: “Analyze the key level as the BTC breaks above the previous high and retraces” / “Dissect new on-chain hot trends: how do you catch a 100x golden dog?”
Monetization paths: Binance lead-follow commissions; wallet/platform referral rebates; and content mining transaction volume rebates.
Target audience: traders or on-chain hunters who have real trading experience, strong risk-control awareness, and the courage to openly share their trading logic.
Target followers: contract/spot short-term traders; first-layer “chasing dogs” players.
2. Tutorial—technical focused (beginner guidance + in-depth, hardcore analysis)
Content highlights: break down complex industry concepts, new public-chain interactions, smart contract logic, or platform product features into plain language or step-by-step “babysitter” instructions for users.
Topic examples: “Step-by-step teach you to complete new chain interaction and tool configuration” / “Plain-language breakdown: what exactly do Layer 2 and modular blockchains solve?”
Monetization paths: creator event incentives and project collaborations.
Target audience: creators who are patient, good at organizing and streamlining processes, and have a technical/research background or extensive experience using advanced tools.
Target followers: beginners who are just getting into the space, as well as more advanced users who are interested in on-chain interactions and underlying logic.
3. Story and hot-topic discussion format (viral traffic + emotional resonance)
Content highlights: stay on top of trending search topics across the whole internet; combine real trading experience, industry gossip, and stories of getting rich big or losing big to trigger emotional resonance and high-frequency interaction.
Topic example: “From 500U to 100k U, then in one night back to zero: my on-chain learning-fees saga in tears and blood.”
Monetization paths: fan base growth from massive exposure; official creator incentive pool; and traffic advertisement collaborations.
Target audience: content creators with excellent “internet sense,” humorous and down-to-earth writing style, and strong ability to spark topic discussions.
Target followers: a broad audience that likes real stories and seeks resonance and industry talking points.
4. News and fast-brief format (hot updates + platform event intelligence)
Content highlights: fast-paced integration of the latest crypto policies, large transfers, whales’ movements, and official event interpretations such as Binance Launchpool and new coin launches.
Topic example: “24-hour breaking news roundup: how do the Fed’s latest remarks affect the market?”
Monetization paths: growth in fan base; official creator incentive pool; and traffic advertisement collaborations.
Target audience: creators with lots of information channels, strong timeliness, and the ability to quickly extract core facts.
Target followers: the broad group of investors who need to keep up with market-wide dynamics and platform benefits in real time.
5. Livestream interaction type (companionship-style market watching + topic交流 and making friends)
Content highlights: audio/video livestream as the core format—very flexible in style. Not only can you provide live walkthroughs of trades for contracts/spot order books, conduct real-time “meme dog” scanning with water-friend (community) participation, but you can also chat via co-stream (multi-party), complain about market movements, share industry experience, or make friends with people who think alike. The focus is on high-frequency, real-time companionship.
Topic/theme examples: “Tonight we’ll monitor the market’s key levels and chat, with a multi-stream Q&A” / “Late-night on-chain dog-scanning practice + casual banter session—water-friends welcome to co-stream and chat.”
Monetization paths: livestream tips/donations; instant conversions in the livestream room (trade leading and follower trading, invite-and-earn referral rebates); content mining transaction volume; and the cultivation of highly sticky fan communities.
Target audience: creators who are expressive, outgoing, good at energizing chat atmosphere, and willing to communicate with readers in real time.
Target followers: active users who like companionship-style market watching, value social interaction, and want to find a like-minded circle to exchange and learn with.
Once you’ve picked your track, the biggest taboo is: “post technical content today, gossip tomorrow, and life advice the day after tomorrow.” In the early stage, focus on one core label vertically so you can build recognition quickly.