#CreatorAcademy Binance Square intern here 👋

Every day I watch what people post, and honestly it hurts to see great posts miss out on reach because of a few small issues that can be fixed right away. So I compiled this list from what I see every day. Apply it, and your reach will truly be different.

First, be honest: trading content is the most “explosive” on Square — but posting about trading doesn’t naturally get reach. What matters is how you write.

1. How to write trading content

Memorize this formula:

Point out the signal + your viewpoint + show your orders + call to action

• Topic: Choose hot trading pairs, stocks, or analyze BTC price movement. Minimum requirement: write about a pair that you’ve genuinely traded yourself.

• Your viewpoint: share at least 50 words about your trading perspective — why you’re bullish (optimistic), why you’re bearish (pessimistic), why you entered the trade, and why you exited. Goal: help viewers understand your decision within 30 seconds.

• Use our official trading sharing tools!

Same trade shared — but if you present it in a way that shows the decision-making process clearly (version 3), viewers will understand, so they’ll stay, like, and follow you.

2. About the authenticity of your trades (this is very important)

The platform will check whether your trading shares are real. The following will harm your post—and even affect your account reach:

• Actual trading volume is lower than the number of trading pairs you share, or the order size is small

• Holdings list doesn’t match the trades you’re showing

• Fake screenshots

Don’t do these things just to chase views. You might get a bit of short-term reach, but it will destroy your account’s credibility in the long run. Not worth it.

3. What if I can’t use the trading tools?

Still, it’s okay. The trading share widget is just a tool provided by the platform so everyone can see your trading achievements — but the most important thing is STILL to be REAL. There are many other ways to build trust:

• Complete your bio — clarify which areas/topics you’re interested in

• Enable Trader Profile to prove you’re holding real positions

• Show your trading badges. High-ranking traders will automatically receive badges based on their real performance on the leaderboard — displayed throughout your profile, posts, and comments.

• Live and show your real trading process

• Keep your community/chat group, and respond to comments regularly

All of this makes people believe there’s a real person trading for real on the other side of the screen — far better than some pretty screenshot.

4. A small tip to increase followers

At the end of your post, naturally add one sentence: “Follow me to see more trading content.” That’s how you accumulate followers over time.

⚠️ One note: engagement fraud. Asking people to follow is fine — but faking follow counts is not.

5. Outside of trading — hot topics and news also attract crowds

Especially during periods of strong price volatility and major market events, many users are watching.

We’ve noticed many creators use AI to quickly generate news or analysis — the word count isn’t the issue.

Remember this formula to improve reach and engagement:

What’s happening + Image/Video + Your viewpoint + Show your order (when appropriate)

How to find trending topics:

• There are countless events — remember the 3-second rule: if the first 3 seconds don’t hook the viewer, the rest doesn’t matter.

• Follow Binance News, look up the ticker codes (coins) tied to the news, and find your angle.

• Always add your own viewpoint, minimum 50 words: What do you think about this event? How does it affect the related tickers? What will you do with it?

Same event — but with your own judgments and actions added. That’s what makes people remember you.

6. Red limits — please don’t cross them

• Don’t post fake news. Failing a fact check means reach is 0, immediately.

• Don’t intentionally farm reach. Posting hot trading pairs or tickers can bring reach, but chasing it blindly will harm your account’s credibility.

• Plagiarism, duplicate content, spammy short updates repeated over and over — adding your own perspective is what keeps you safe. Pure reposts will be labeled as violations.

• Avoid overusing emojis and clickbait-style wording like “BREAKING” (hot news).

• Don’t repost someone else’s images. Use your own photos, or cite the source.

• Don’t overuse the Red Packet (lucky money) feature to farm engagement. This includes:

• Edit and rework a lucky money post again and again to farm engagement.

• Attach lucky money to farm comments.

All of these reduce the reach of your posts.

One last thing

The people the platform wants to support are those who are truly creators and share with their whole heart. Make your logic clear, keep your viewpoint honest, keep your account genuine — and your reach will take care of itself.

Run through this checklist once before hitting publish.