People at a Feishu x Doubao press conference on site.

First, the conclusion: Stop treating Doubao like just a chat box. This past year, its progress is pretty crazy.

One picture at the event is especially eye-catching: IT’s fifty years and four peaks—PC (1975), Web (1995), Mobile (2007), and the fourth peak, AI (2022-), directly makes the first three look like little mounds.

The small text underneath is even more painful: Office, Office 365, Google Workspace… In the column for the office suite of the AI era, it just says two question marks.

Translation: ByteDance believes the next-generation Office hasn’t been written yet—and it wants to be the one holding the pen.

Liang Rubo appears on the big screen, with a very clear signal: Doubao wants to enter the workflow from the C-side and take on Microsoft Copilot and Google Gemini head-on.

The war over office software has never been a battle of features—it’s a battle for the entry point. Whoever wins the first app you open every day will win your working day.