It has to be said, Wang Jianlin’s timing this time was quite perfect: just a few days before the incident with Hyrox, Wanda’s subsidiary, Infront, sold Hyrox’s major shares entirely to a consortium led by LV.
At the same time, Hyrox headquarters designated China as a global top-5 market. Just this year alone, it has held seven city events, and many middle-class and affluent people are willing to pay for it.
But this incident has dealt a blow to this kind of people’s brand impression.
At the same time, Hyrox headquarters designated China as a global top-5 market. Just this year alone, it has held seven city events, and many middle-class and affluent people are willing to pay for it.
But this incident has dealt a blow to this kind of people’s brand impression.


