After the gains multiplied by tens of thousands, the hardest part was never actually buying the right coin—but rather the thought that coils repeatedly in your mind: should I sell or not?

Yesterday I saw a performance story: $44, with the final exit turning into $509,000—more than 11,000 times. In the comments, everyone was wildly asking what coin it was, but almost nobody cared about the details of exiting rationally—exactly when, and how decisively he cleared the position and cashed out.

Unrealized profit has always been just a number on paper. The year before, I used $300 to gamble on a trash coin. At its peak, the unrealized gain reached $60,000. At the time, there was only one thought in my head: wait for another 10x before I leave. Three days later, it went to zero—I didn’t get a cent out. That feeling is too real. It wasn’t that I couldn’t see the selling points, or that I never took action. It was simply that I couldn’t bring myself to let go.

After walking this road of 10,000x, the idea of wanting to sell will never appear just once. When it’s up 10x, you want to sell; when it’s up 100x, you want to sell even more; when it hits 1,000x, your mind is probably already suffering and being tortured countless times. Every time, you try to talk yourself into it: “Wait a bit longer—what if it can still double again?” If you can hold on, what you’re fighting is the fear of pullbacks; if you’re willing to sell, what you’re fighting is human instinctive greed and the fantasy of “missing out on the next explosive surge.” To do both of these things at the same time is far harder than picking the right breakout coin.

In this circle, very few people can make it through the entire process intact, and truly take profits and lock them in. Most end up trapped in one of two outcomes: one is getting off too early, breaking your leg with regret as it keeps going parabolic; the other is holding on all the way, and in the end watching all the profit evaporate back to zero.

Those who can exit cleanly and decisively after sky-high multiples don’t rely on luck or intuition. They rely on cold, hard rules—cut positions in batches at what levels, decide how much to keep as a core holding to roll forward, and clear everything without hesitation when specific signals appear. As long as the rules are set in advance, when the moment you truly sell arrives, you leave yourself less room to negotiate with your emotions.

In this market, the most expensive thing is never that sliver of initial capital. It’s maintaining disciplined calm in the face of enormous unrealized gains. What you can actually sell is what counts as profit; what lands in your pocket is what counts as money.

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