🍏 #Apple is preparing for one of the most important events of the year—its annual autumn presentation, which will be the first under the leadership of the new CEO, John Ternus. The main intrigue of the event is the announcement not only of the iPhone 18 lineup, but also the company’s first-ever foldable, complex smartphone (iPhone Ultra / Fold). All analysts are assessing whether the new flagship will be able to kick off a supercycle of device upgrades among millions of users.

➡️ Market cap: about $4.67T, Apple remains one of the most valuable companies in the world
➡️ Revenue outlook: Morgan Stanley estimates potential revenue from the flexible iPhone at $14B as soon as the upcoming New Year quarter
➡️ Target price: #BofA maintains a Buy rating with a $380 per-share price target
➡️ Annual expectations: the consensus revenue forecast for 2026 is $477.7B (+15% YoY)