$USDC for the first time on the chest of an EPL club — and it’s no coincidence
Circle became Chelsea’s main sponsor starting in the 2026/27 season — the $USDC logo appeared on the shirts of the men’s, women’s, and academy teams, debuting on August 30 against Brighton👀
This is the first-ever Premier League case where a crypto company takes the very top spot on the shirt, not the sleeve (like OKX at Manchester City or Kraken at Tottenham). The deal is reportedly worth about £65 million per year.
Notably, Circle’s message isn’t about trading, but about USDC as a payment instrument. In Q2 2026, the token’s volume reached $73.3 billion, while on-chain volume grew 151% year over year.
#USDC #Circle #chelsea #Crypto
Circle became Chelsea’s main sponsor starting in the 2026/27 season — the $USDC logo appeared on the shirts of the men’s, women’s, and academy teams, debuting on August 30 against Brighton👀
This is the first-ever Premier League case where a crypto company takes the very top spot on the shirt, not the sleeve (like OKX at Manchester City or Kraken at Tottenham). The deal is reportedly worth about £65 million per year.
Notably, Circle’s message isn’t about trading, but about USDC as a payment instrument. In Q2 2026, the token’s volume reached $73.3 billion, while on-chain volume grew 151% year over year.
#USDC #Circle #chelsea #Crypto
